Social Proof in Email Marketing: Secret Weapon to Explode Your Sales There’s no denying it – email marketing is still one of the best marketing activities in terms of return on investment. However, you rarely see companies that actually make the 40+ dollars on each dollar invested in email. Just having the will to use email marketing is not enough. Luckily, there are a few tricks… by Carsten Schaefer Continue Reading...
Social Proof in Email Marketing: Secret Weapon to Explode Your Sales There’s no denying it – email marketing is still one of the best marketing activities in terms of return on investment. However, you rarely see companies that actually make the 40+ dollars on each dollar invested in email. Just having the will to use email marketing is not enough. Luckily, there are a few tricks… by Carsten Schaefer Continue Reading...
Platform.ly Fall Update 🍂 New Integrations, New Features… Fall is here in the Northern Hemisphere! It’s time for us to give you a quick recap of the new integrations, new features and improvements we released these past few weeks. Let’s start with new integrations… New Integrations There are no less than 4 new integrations since our last update. Lob Integration Lob is a… by Julien Continue Reading...
How Small Businesses Can Benefit From Marketing Automation Tired of guessing games — will this or that marketing activity work out or not, especially when budgets are melting, like snow in March? It’s a common problem even for enterprises, not to mention small businesses. And the more activities companies embrace, the harder it becomes to handle all of them efficiently. This point isn’t… by Irina Maltseva Continue Reading...
Platform.ly Summer Update ☀️ New Features, New Integrations… Summer is almost over! Here is a quick recap of the features we released these past few months… Before we get started, we would like to remind you that we recently released our new landing page builder. This new builder is more intuitive than the previous one and comes with plenty more improvements. Make sure… by Julien Continue Reading...
Increase Your Visitor-to-Trial Conversion Rate With This One Email About six months ago, I started an email outreach campaign to get more clients for my SaaS marketing consulting business. I started with a list of 1,000 SaaS companies and filtered it down according to revenue, stage, B2B vs. B2C, etc. One of the criteria I used was “Do they send this one specific email… by Christoph Engelhardt Continue Reading...
🛠️ Our New Page Builder is Live! Today we’re super excited to announce the release of our new page builder! This new builder has been our #1 priority for the past couple of months. We’re finally happy with it and hope you will be too! To access this new builder, simply hover over “Forms” in the top menu inside the members area… by Julien Continue Reading...
Key Business Metrics Every SaaS Company Should Track Despite a common misconception, marketing isn’t just about creativity and advertising. Above all, marketing is a fine analytical science based on numbers, or business metrics. To prove this, let’s answer a straightforward question: What is the main goal of business owners spending thousands of dollars in promotion and lead generation? No doubt, it’s attracting money… by Irina Maltseva Continue Reading...
Email Deliverability: The Complete Guide to Owning the Inbox Have you noticed that fewer of your subscribers are opening and engaging with your emails? Is your deliverability low and you don’t know what is causing it? Email deliverability is a much debated yet still misunderstood concept by many email marketers. By the end of this guide you will have a clear understanding on why… by Colin Klinkert Continue Reading...
Platform.ly Spring Update 🌱 RSS Broadcasts, New Form Templates… Wondering what’s new in Platformly this season? Here is a quick recap of the features we recently released… Before we start, we’d like to remind you that we released our new email builder earlier this year. Also, webhooks are available since last month. Make sure you read these updates if not already done. RSS Broadcasts… by Julien Continue Reading...
🕸️ Platformly Webhooks Are Live! Endless Possibilities, Just a Few Clicks Away… Today we bring great news… Webhooks are now available in Platformly! This was a highly demanded feature and has been our focus for the past few weeks. Not sure what webhooks are? Webhooks allow you to trigger “payloads” of information from 3rd-party services. This information is then recorded inside your Platformly account. To access the… by Colin Klinkert Continue Reading...