Growth Marketing

How to Drive Conversions with Content Marketing

The goal of content marketing is to attract and engage an audience via relevant and valuable content to generate interest in a brand’s product or services. However, without a strategy to drive conversions, content marketing results in wasted resources. Numerous strategies can be used to amplify your content marketing’s effectiveness and double your conversion rates….

How to Drive Conversions with Content Marketing

The goal of content marketing is to attract and engage an audience via relevant and valuable content to generate interest in a brand’s product or services. However, without a strategy to drive conversions, content marketing results in wasted resources. Numerous strategies can be used to amplify your content marketing’s effectiveness and double your conversion rates….

The Ultimate SMS Marketing Guide 💬

Did you know that on average smartphone users check their phone over 90 times a day? With this in mind, it’s easy to understand why SMS Marketing is so effective when it comes to engagements and results. SMS’s response rate is eight times higher than email. Also, 58% of users say that texting is the…

7 Marketing Trends for 2021 🍾

2020 has been an atypical year for many reasons. However we are sure that one thing stands out for marketers: user behavior has changed dramatically in 2020, and these changes don’t seem to be reversible. Online shopping grew immensely during this last year. Black Friday and Cyber Monday achieved an unprecedented sales volume. Of course,…

Key Business Metrics Every SaaS Company Should Track

Despite a common misconception, marketing isn’t just about creativity and advertising. Above all, marketing is a fine analytical science based on numbers, or business metrics. To prove this, let’s answer a straightforward question: What is the main goal of business owners spending thousands of dollars in promotion and lead generation? No doubt, it’s attracting money…

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