How To Reduce Your Unsubscribe Rate 📩 If you run an email marketing campaign, or are thinking of starting one, you must have heard of how email unsubscribe rates can affect your performance. Users unsubscribe for various reasons. They might not be interested in your content anymore, they might think that you email too often… No matter what you do, it will… by Vanessa Marcos Continue Reading...
How To Reduce Your Unsubscribe Rate 📩 If you run an email marketing campaign, or are thinking of starting one, you must have heard of how email unsubscribe rates can affect your performance. Users unsubscribe for various reasons. They might not be interested in your content anymore, they might think that you email too often… No matter what you do, it will… by Vanessa Marcos Continue Reading...
How to choose the right target market for eCommerce business Believe it or not, even if you run an eCommerce business, you will have to narrow down the audience you’re targeting. Why? Because it will make your marketing campaigns much more effective and less expensive. So, let’s find out how to choose the right target market for eCommerce and grow your business more efficiently. Who… by Vanessa Marcos Continue Reading...
How to Drive Conversions with Content Marketing The goal of content marketing is to attract and engage an audience via relevant and valuable content to generate interest in a brand’s product or services. However, without a strategy to drive conversions, content marketing results in wasted resources. Numerous strategies can be used to amplify your content marketing’s effectiveness and double your conversion rates…. by Prafull Sharma Continue Reading...
The Ultimate SMS Marketing Guide 💬 Did you know that on average smartphone users check their phone over 90 times a day? With this in mind, it’s easy to understand why SMS Marketing is so effective when it comes to engagements and results. SMS’s response rate is eight times higher than email. Also, 58% of users say that texting is the… by Vanessa Marcos Continue Reading...
7 Marketing Trends for 2021 🍾 2020 has been an atypical year for many reasons. However we are sure that one thing stands out for marketers: user behavior has changed dramatically in 2020, and these changes don’t seem to be reversible. Online shopping grew immensely during this last year. Black Friday and Cyber Monday achieved an unprecedented sales volume. Of course,… by Vanessa Marcos Continue Reading...
3 Ideas to Build Your E-Commerce Contact List With Crowdsourcing 🗣️🎤 Crowdsourcing is one of the hallmarks of Web 2.0. Even though it might fail, as we know from all the times someone just edited Wikipedia to serve their own agenda, it can still help businesses no matter their size. Some websites allow you to crowdsource anything from logos to interior design and architecture. This gives… by Vanessa Marcos Continue Reading...
How To Boost Your Sales Using Lead Scoring 🛍️ Lead scoring is one of the most popular features in Platformly. Many users recommend it, and it has earned us a mention in the top 4 of the Capterra’s Sales and Marketing Tools with built-in lead scoring. Our lead scoring abilities got us a 4.8-star rating out of 5 from our own customers, so we’re… by Vanessa Marcos Continue Reading...
The Top 50 Marketing Influencers to Follow in 2020 👨💻 Sometimes, we all need a little bit of inspiration. And when it comes to marketing, we all know the inspiration and original insights are a difficult thing to come by. It seems like everyone around us is saying the same thing: so it’s great to have some influencers from different areas giving you great advice… by Vanessa Marcos Continue Reading...
4 Effective Ways to Measure Influencer Outreach Campaigns Influencer Outreach continues to mystify a lot of marketers. On one hand, it’s considered the number one marketing strategy for new customer acquisition. On the other, it’s considered unpredictable at best, unknown and costly at its worst. Here’s the deal. Influencer Outreach is here to stay. Influencer marketing is one of the fastest-growing marketing channels… by Vanessa Marcos Continue Reading...
20 Lead Capture Form Tips to Increase Your Conversion in 2020 You’ve probably heard that “money is in the email list” and that it’s vital to build the one with engaged followers. Your website and landing pages are one of the most proven ways to quickly build the list. When you add a lead capture form to your lead capture pages, you can start asking visitors… by Irina Maltseva Continue Reading...