Platformly Winter 2022 / 2023 Update ❄️ New Features, Improvements… We are thrilled to announce a series of new features and improvements to our platform. Our team has been hard at work and we can’t wait for you to see what’s in store. In this blog post, we’ll dive into the details of what’s new and how it will benefit you. Before we begin, here… by Julien Duc Continue Reading...
Platformly Winter 2022 / 2023 Update ❄️ New Features, Improvements… We are thrilled to announce a series of new features and improvements to our platform. Our team has been hard at work and we can’t wait for you to see what’s in store. In this blog post, we’ll dive into the details of what’s new and how it will benefit you. Before we begin, here… by Julien Duc Continue Reading...
How To Reduce Your Unsubscribe Rate 📩 If you run an email marketing campaign, or are thinking of starting one, you must have heard of how email unsubscribe rates can affect your performance. Users unsubscribe for various reasons. They might not be interested in your content anymore, they might think that you email too often… No matter what you do, it will… by Vanessa Marcos Continue Reading...
How To Create Welcome Email Series That Convert Welcome email series are an important part of any email marketing strategy. At first glance, they may seem redundant – why do you have to email someone just to thank them for subscribing? It’s most likely you did it already on the landing page after they finished subscribing. However, welcome emails can make a difference… by Vanessa Marcos Continue Reading...
Email Marketing Glossary for 2022 Email marketing is a complex subject, and we’re not shy to admit this. It’s not easy to create campaigns, measure their results, test new features, and automate messages in a flow… Many things are involved in even the most straightforward of campaigns. So, in this short glossary, we’ll define a few main concepts that you… by Vanessa Marcos Continue Reading...
Platformly Fall 2022 Update 🍂 New Features, Improvements… It’s Fall in the Northern Hemisphere and thus it is time for us to give you a quick recap of all the new features and improvements released over the past few weeks. ➡️ Just in case you missed it, here is our Summer 2022 update 🌞 Let’s now talk about the Fall update… Global New… by Julien Duc Continue Reading...
Unsubscribe Text: Best Practices & Tips When sending an email broadcast, we all dread those unfortunate unsubscribes. However, they are a necessary evil as every email marketing message you send must contain an option to unsubscribe from your mailing list. Can you do anything to prevent users from unsubscribing without being pushy? We’ll go through a few techniques you can use… by Vanessa Marcos Continue Reading...
Platformly Summer 2022 Update 🌞 New Features, Improvements… Summer is already over in the Northern Hemisphere and thus it is time for us to give you a quick recap of all the new features and improvements released over the past few weeks. ➡️ Just in case you missed it, here is our Spring 2022 update 🌱 Let’s now talk about the Summer update…… by Julien Duc Continue Reading...
Improving Customer Experience: 7 Tips From Marketing Automation According to recent research from Salesforce, 66% of customers expect companies to understand their needs. However, customer experience is not easy to measure. It involves several KPIs (Key Performance Indicators) such as NPS (Net Promoter Score), CHS (Customer Health Score), CSAT (Customer Satisfaction Score)… 📈 At the heart of these KPIs are many concerns that… by Vanessa Marcos Continue Reading...
12 Tips for AI Marketing Gartner predicts AI software will reach $62 billion in 2022. Artificial intelligence can be used in many different contexts, and that’s part of what makes it so difficult to define. Is it just a buzzword? Is it a technology that can be harnessed for practical purposes? 🚧 In this article, we’ll focus on artificial intelligence… by Vanessa Marcos Continue Reading...
10 Mistakes To Avoid When Setting Up Marketing Automation 67% of all marketers are currently using marketing automation, and 21% say they are going to use them over the next three years. Marketing automation helps businesses in many ways. But how can you make the best of it? If you use the right platform, marketing automation can be relatively easy. You can customize and… by Vanessa Marcos Continue Reading...