Why Email Marketing Automation is Essential for B2C Companies If you think that email marketing automation is old news, we’ve got a surprise for you. Leading marketers believe that B2C marketing automation is gaining its momentum right now. If you don’t believe us, look at the statistics. The astonishing 67% of global Marketing game-changers use Marketing automation tools. As a result, the spending on… by Irina Maltseva Continue Reading...
Why Email Marketing Automation is Essential for B2C Companies If you think that email marketing automation is old news, we’ve got a surprise for you. Leading marketers believe that B2C marketing automation is gaining its momentum right now. If you don’t believe us, look at the statistics. The astonishing 67% of global Marketing game-changers use Marketing automation tools. As a result, the spending on… by Irina Maltseva Continue Reading...
Platform.ly December Happenings 🎅🎄 The Christmas elves have not been the only ones working hard this month… Our developers have done a great job and been able to release plenty of new and updated features. We’ve got plenty of updates for you, just in time for Christmas! Here is a summary… Automation Rules: New Triggers, Conditions & Actions First,… by Colin Klinkert Continue Reading...
Inspiring Email Marketing Ideas for the Merriest Christmas Campaign Christmas is one of the best times of the year to communicate with your customers – they are prone to purchase more and look for big deals and discounts. Statistics show that email marketing is responsible for 20% of holiday sales. Moreover, 68% of users are more likely to open promotional emails during the holidays…. by Irina Maltseva Continue Reading...
Convertri Now Natively Connects With Platformly… Convertri Review and integration with Platform.ly Great News! Our friends over at Convertri have natively integrated Platform.ly into their suite. This means that if you are using Convertri to build your pages and funnels, you can get your leads and customers added directly into Platform.ly with the correct tagging or sequences, automatically. In this post… by Colin Klinkert Continue Reading...
An Overview of Event Tracking Event Tracking is a highly flexible feature that allows you to collect data on a wide variety of contact behaviors. You can create an event for any activity on your website or app and assign it a value. As you begin to capture event data and send it to your Platformly account, you can use… by Aleksandar Gichevski Continue Reading...
Email Marketing Tips: How to Clean Your Email List List hygiene is a key aspect of Email Marketing. It is a best practice to keep your list clean and engaged, for better performance. Yet, it is overlooked by many… but what is list hygiene exactly? Simply put, it is the process of cleaning your email list to ensure the removal of all inactive, invalid,… by Julien Duc Continue Reading...
How to Create & Run a Quiz for Your Customers Quizzes and Segmentation: Did you know that segmentation is one of the most powerful things you can do with your contacts, not just for the results you will generate but also for your customers, to ensure they are getting messages related to their situation. One way to do this is to ‘quiz’ your database with questions, and… by Colin Klinkert Continue Reading...
Using SMTP Servers & a List of Providers Platform.ly is an all-in-one marketing automation suite, that also provides emails. We take care of all your email sending needs, but we also understand you may want to send higher amounts of mail or being responsible for your own sender score and delivery rates. Adding your own SMTP account(s) into Platformly allows you to increase… by Colin Klinkert Continue Reading...
How to Clean Your Email List & Why You Simply Must Do It Why clean your email list? Vanity metrics like ‘how big is your list’, ‘what is your list size’? etc. mean nothing. What matters should be ‘what is your open rate’? ‘How many clicks do you get per mailing?’ and ‘what are your conversion rates?’ So here is the oxymoron – having a bigger list, can… by Colin Klinkert Continue Reading...
Platform.ly Integration – Jotform & Platformly New Native Integration… Jotform is one of the most popular online form builders for creating survey’s, quizzes, and more with simple point and click ease. They also include conditional branching logic and are a very good choice if you are looking for a full featured form builder. We are proud to announce that Jotform now natively integrates with… by Colin Klinkert Continue Reading...