Lead Capture Featured Image
Key Business Metrics Featured

Key Business Metrics Every SaaS Company Should Track

Despite a common misconception, marketing isn’t just about creativity and advertising. Above all, marketing is a fine analytical science based on numbers, or business metrics. To prove this, let’s answer a straightforward question: What is the main goal of business owners spending thousands of dollars in promotion and lead generation? No doubt, it’s attracting money…

Engage and lead your audience through every step of the customer lifecycle

Platform.ly - the next-gen marketing automation platform

Learn More