Email Marketing Glossary for 2022

Email marketing is a complex subject, and we’re not shy to admit this. It’s not easy to create campaigns,  measure their results, test new features, and automate messages in a flow… Many things are involved in even the most straightforward of campaigns. So, in this short glossary, we’ll define a few main concepts that you…

Email Marketing Glossary for 2022

Email marketing is a complex subject, and we’re not shy to admit this. It’s not easy to create campaigns,  measure their results, test new features, and automate messages in a flow… Many things are involved in even the most straightforward of campaigns. So, in this short glossary, we’ll define a few main concepts that you…

Unsubscribe Text: Best Practices & Tips

When sending an email broadcast, we all dread those unfortunate unsubscribes. However, they are a necessary evil as every email marketing message you send must contain an option to unsubscribe from your mailing list. Can you do anything to prevent users from unsubscribing without being pushy? We’ll go through a few techniques you can use…

AI robot

12 Tips for AI Marketing

Gartner predicts AI software will reach $62 billion in 2022. Artificial intelligence can be used in many different contexts, and that’s part of what makes it so difficult to define. Is it just a buzzword? Is it a technology that can be harnessed for practical purposes? 🚧 In this article, we’ll focus on artificial intelligence…

Why Whitelisting Emails Is Essential

Do you use email marketing in your company? Or considering email marketing? You should know that, no matter how good your emails are, they might still land in your reader’s inbox. That’s definitely not what we want. Did you know that your email can land in spam even though nobody reported you? There are specific…

Email Marketing Trends Featured

The Top Email Marketing Trends For 2022 📨

Naysayers have been predicting the death of email marketing for years now. However, these predictions have been proven wrong every single time.  In 2021, email still remains one of the most prominent channels for marketing. Over the years, as other channels come and go, email marketing has remained, constantly growing and evolving. Many social media…

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