Create Your Iron Clad Data-Driven Marketing Automation Strategy ⚙️
In this day and age where consumers are faced with marketing messages from every direction, creating a successful marketing campaign can be difficult and time-consuming. That’s where a good marketing data-driven marketing automation strategy comes in. Data-driven marketing automation is a technique that requires being able to create and run automations, taking the data collected…
Create Your Iron Clad Data-Driven Marketing Automation Strategy ⚙️
In this day and age where consumers are faced with marketing messages from every direction, creating a successful marketing campaign can be difficult and time-consuming. That’s where a good marketing data-driven marketing automation strategy comes in. Data-driven marketing automation is a technique that requires being able to create and run automations, taking the data collected…
Top 7 CRM Metrics You Should Track 🙊
Did you know that your CRM contains many hidden metrics that you should be tracking? In this article, we’ll show you several CRM metrics that you should track and that can help you improve your service and increase your conversion rate. Your CRM holds information that is valuable and beneficial to your business and marketing…
Webhooks: A Short Guide 👨🏫
You have probably heard about webhooks before, but maybe thought they were too complicated for your business. 💼 The thing is, webhooks can help you automate your marketing tasks by connecting different apps together. This will give you an advantage over your competitors and allow you to spend more time optimizing your strategy rather than…
The Ultimate SMS Marketing Guide 💬
Did you know that on average smartphone users check their phone over 90 times a day? With this in mind, it’s easy to understand why SMS Marketing is so effective when it comes to engagements and results. SMS’s response rate is eight times higher than email. Also, 58% of users say that texting is the…
Best Time to Send Emails 📧 Is There a Definite Answer?
If you got here, you were asking yourself something along the lines of “what is the best time to send my email campaign?” You’ve probably also read several articles saying “it depends”. That is the right answer, but is it satisfactory? Of course not. The thing is, although the best time to send email campaigns…
Top 50 Email Subject Lines – Tried & Tested
When drafting a message for an email campaign, a drip sequence, or any other kind of email message, a lot of time is spent on crafting the perfect message to capture your readers’ attention. Yet most of the time, the email you spent hours drafting and editing won’t even be opened. The reason why your…
Top 7 Newsletter Templates in Platformly 📧
For many marketers, email newsletters are the recipe for success – which translates into a higher ROI (return on investment). After all, the ROI for email marketing is four times higher than any other channel: the average return for email marketing is an astounding 122%, according to an eMarketer study. Of course, newsletters have their…
Advantages of Segmenting Your Email Marketing Campaigns
Segmentation is often mentioned as a pillar strategy for email marketing. But do you know what segmentation is and what the advantages are of using it in your email marketing campaigns? In this article, we’ll go through the benefits of email marketing segmentation and give you a few ideas on how to use it. First…
What Is Link Tracking & Why Do You Need It? 🔗
Link tracking is one of the most underrated features in Platformly. Our software allows users to track links, but many users may not be aware of the advantages of this feature and how it can help to improve conversion rates. That’s why we’re going to explain in this article what link tracking is, and why you…
7 Marketing Trends for 2021 🍾
2020 has been an atypical year for many reasons. However we are sure that one thing stands out for marketers: user behavior has changed dramatically in 2020, and these changes don’t seem to be reversible. Online shopping grew immensely during this last year. Black Friday and Cyber Monday achieved an unprecedented sales volume. Of course,…