How To Reduce Your Unsubscribe Rate 📩 If you run an email marketing campaign, or are thinking of starting one, you must have heard of how email unsubscribe rates can affect your performance. Users unsubscribe for various reasons. They might not be interested in your content anymore, they might think that you email too often… No matter what you do, it will… by Vanessa Marcos Continue Reading...
How To Reduce Your Unsubscribe Rate 📩 If you run an email marketing campaign, or are thinking of starting one, you must have heard of how email unsubscribe rates can affect your performance. Users unsubscribe for various reasons. They might not be interested in your content anymore, they might think that you email too often… No matter what you do, it will… by Vanessa Marcos Continue Reading...
How To Create Welcome Email Series That Convert Welcome email series are an important part of any email marketing strategy. At first glance, they may seem redundant – why do you have to email someone just to thank them for subscribing? It’s most likely you did it already on the landing page after they finished subscribing. However, welcome emails can make a difference… by Vanessa Marcos Continue Reading...
Email Marketing Glossary for 2022 Email marketing is a complex subject, and we’re not shy to admit this. It’s not easy to create campaigns, measure their results, test new features, and automate messages in a flow… Many things are involved in even the most straightforward of campaigns. So, in this short glossary, we’ll define a few main concepts that you… by Vanessa Marcos Continue Reading...
Unsubscribe Text: Best Practices & Tips When sending an email broadcast, we all dread those unfortunate unsubscribes. However, they are a necessary evil as every email marketing message you send must contain an option to unsubscribe from your mailing list. Can you do anything to prevent users from unsubscribing without being pushy? We’ll go through a few techniques you can use… by Vanessa Marcos Continue Reading...
Improving Customer Experience: 7 Tips From Marketing Automation According to recent research from Salesforce, 66% of customers expect companies to understand their needs. However, customer experience is not easy to measure. It involves several KPIs (Key Performance Indicators) such as NPS (Net Promoter Score), CHS (Customer Health Score), CSAT (Customer Satisfaction Score)… 📈 At the heart of these KPIs are many concerns that… by Vanessa Marcos Continue Reading...
12 Tips for AI Marketing Gartner predicts AI software will reach $62 billion in 2022. Artificial intelligence can be used in many different contexts, and that’s part of what makes it so difficult to define. Is it just a buzzword? Is it a technology that can be harnessed for practical purposes? 🚧 In this article, we’ll focus on artificial intelligence… by Vanessa Marcos Continue Reading...
10 Mistakes To Avoid When Setting Up Marketing Automation 67% of all marketers are currently using marketing automation, and 21% say they are going to use them over the next three years. Marketing automation helps businesses in many ways. But how can you make the best of it? If you use the right platform, marketing automation can be relatively easy. You can customize and… by Vanessa Marcos Continue Reading...
Why Whitelisting Emails Is Essential Do you use email marketing in your company? Or considering email marketing? You should know that, no matter how good your emails are, they might still land in your reader’s inbox. That’s definitely not what we want. Did you know that your email can land in spam even though nobody reported you? There are specific… by Vanessa Marcos Continue Reading...
How to choose the right target market for eCommerce business Believe it or not, even if you run an eCommerce business, you will have to narrow down the audience you’re targeting. Why? Because it will make your marketing campaigns much more effective and less expensive. So, let’s find out how to choose the right target market for eCommerce and grow your business more efficiently. Who… by Vanessa Marcos Continue Reading...
Workflow Automation Ideas for eCommerce (2022 Edition) Ecommerce is one of the pillars of modern-day business and it does not seem like it is going to go away anytime soon. Trends suggest that eCommerce businesses will keep on growing and thriving in the coming years. However, it’s not always easy to manage an eCommerce business, even with a great team. There are… by Vanessa Marcos Continue Reading...