Improving Customer Experience: 7 Tips From Marketing Automation According to recent research from Salesforce, 66% of customers expect companies to understand their needs. However, customer experience is not easy to measure. It involves several KPIs (Key Performance Indicators) such as NPS (Net Promoter Score), CHS (Customer Health Score), CSAT (Customer Satisfaction Score)… 📈 At the heart of these KPIs are many concerns that… by Vanessa Marcos Continue Reading...
Improving Customer Experience: 7 Tips From Marketing Automation According to recent research from Salesforce, 66% of customers expect companies to understand their needs. However, customer experience is not easy to measure. It involves several KPIs (Key Performance Indicators) such as NPS (Net Promoter Score), CHS (Customer Health Score), CSAT (Customer Satisfaction Score)… 📈 At the heart of these KPIs are many concerns that… by Vanessa Marcos Continue Reading...
12 Tips for AI Marketing Gartner predicts AI software will reach $62 billion in 2022. Artificial intelligence can be used in many different contexts, and that’s part of what makes it so difficult to define. Is it just a buzzword? Is it a technology that can be harnessed for practical purposes? 🚧 In this article, we’ll focus on artificial intelligence… by Vanessa Marcos Continue Reading...
10 Mistakes To Avoid When Setting Up Marketing Automation 67% of all marketers are currently using marketing automation, and 21% say they are going to use them over the next three years. Marketing automation helps businesses in many ways. But how can you make the best of it? If you use the right platform, marketing automation can be relatively easy. You can customize and… by Vanessa Marcos Continue Reading...
Why Whitelisting Emails Is Essential Do you use email marketing in your company? Or considering email marketing? You should know that, no matter how good your emails are, they might still land in your reader’s inbox. That’s definitely not what we want. Did you know that your email can land in spam even though nobody reported you? There are specific… by Vanessa Marcos Continue Reading...
How to choose the right target market for eCommerce business Believe it or not, even if you run an eCommerce business, you will have to narrow down the audience you’re targeting. Why? Because it will make your marketing campaigns much more effective and less expensive. So, let’s find out how to choose the right target market for eCommerce and grow your business more efficiently. Who… by Vanessa Marcos Continue Reading...
Workflow Automation Ideas for eCommerce (2022 Edition) Ecommerce is one of the pillars of modern-day business and it does not seem like it is going to go away anytime soon. Trends suggest that eCommerce businesses will keep on growing and thriving in the coming years. However, it’s not always easy to manage an eCommerce business, even with a great team. There are… by Vanessa Marcos Continue Reading...
Top 50 Email Marketing Stats You Should Know in 2022 Did you know that there are 4 billion active email users every day? Amazing, right? Knowing these stats might be of importance to your business. Stats about email marketing KPIs are also relevant, and they can help you to measure how you are performing compared to others – if you know what the average click-through… by Vanessa Marcos Continue Reading...
The Top Email Marketing Trends For 2022 📨 Naysayers have been predicting the death of email marketing for years now. However, these predictions have been proven wrong every single time. In 2021, email still remains one of the most prominent channels for marketing. Over the years, as other channels come and go, email marketing has remained, constantly growing and evolving. Many social media… by Vanessa Marcos Continue Reading...
Create Your Iron Clad Data-Driven Marketing Automation Strategy ⚙️ In this day and age where consumers are faced with marketing messages from every direction, creating a successful marketing campaign can be difficult and time-consuming. That’s where a good marketing data-driven marketing automation strategy comes in. Data-driven marketing automation is a technique that requires being able to create and run automations, taking the data collected… by Vanessa Marcos Continue Reading...
Top 7 CRM Metrics You Should Track 🙊 Did you know that your CRM contains many hidden metrics that you should be tracking? In this article, we’ll show you several CRM metrics that you should track and that can help you improve your service and increase your conversion rate. Your CRM holds information that is valuable and beneficial to your business and marketing… by Vanessa Marcos Continue Reading...