Improving Customer Experience: 7 Tips From Marketing Automation According to recent research from Salesforce, 66% of customers expect companies to understand their needs. However, customer experience is not easy to measure. It involves several KPIs (Key Performance Indicators) such as NPS (Net Promoter Score), CHS (Customer Health Score), CSAT (Customer Satisfaction Score)… 📈 At the heart of these KPIs are many concerns that… by Vanessa Marcos Continue Reading...
Improving Customer Experience: 7 Tips From Marketing Automation According to recent research from Salesforce, 66% of customers expect companies to understand their needs. However, customer experience is not easy to measure. It involves several KPIs (Key Performance Indicators) such as NPS (Net Promoter Score), CHS (Customer Health Score), CSAT (Customer Satisfaction Score)… 📈 At the heart of these KPIs are many concerns that… by Vanessa Marcos Continue Reading...
12 Tips for AI Marketing Gartner predicts AI software will reach $62 billion in 2022. Artificial intelligence can be used in many different contexts, and that’s part of what makes it so difficult to define. Is it just a buzzword? Is it a technology that can be harnessed for practical purposes? 🚧 In this article, we’ll focus on artificial intelligence… by Vanessa Marcos Continue Reading...
10 Mistakes To Avoid When Setting Up Marketing Automation 67% of all marketers are currently using marketing automation, and 21% say they are going to use them over the next three years. Marketing automation helps businesses in many ways. But how can you make the best of it? If you use the right platform, marketing automation can be relatively easy. You can customize and… by Vanessa Marcos Continue Reading...
Why Whitelisting Emails Is Essential Do you use email marketing in your company? Or considering email marketing? You should know that, no matter how good your emails are, they might still land in your reader’s inbox. That’s definitely not what we want. Did you know that your email can land in spam even though nobody reported you? There are specific… by Vanessa Marcos Continue Reading...
Platformly Spring 2022 Update 🌱 New Features, Improvements… We are in the middle of Spring in the Northern Hemisphere and thus it’s time for us to give you a quick recap of all the new features and improvements released over the past few weeks. ➡️ Just in case you missed it, here is our Winter 2021/2022 update ☃️ Let’s now talk about the… by Julien Duc Continue Reading...
How to choose the right target market for eCommerce business Believe it or not, even if you run an eCommerce business, you will have to narrow down the audience you’re targeting. Why? Because it will make your marketing campaigns much more effective and less expensive. So, let’s find out how to choose the right target market for eCommerce and grow your business more efficiently. Who… by Vanessa Marcos Continue Reading...
Workflow Automation Ideas for eCommerce (2022 Edition) Ecommerce is one of the pillars of modern-day business and it does not seem like it is going to go away anytime soon. Trends suggest that eCommerce businesses will keep on growing and thriving in the coming years. However, it’s not always easy to manage an eCommerce business, even with a great team. There are… by Vanessa Marcos Continue Reading...
Platformly Winter 2021/2022 Update ☃️ New Features, Improvements… Winter is almost over in the Northern Hemisphere and it is thus time for us to give you a quick recap of all the new features and improvements released over the past few weeks. ➡️ Just in case you missed it, here is our Fall 2021 update 🍂 ➡️ We also released a new “View… by Julien Duc Continue Reading...
New Feature : View Email in Browser 🗔 Platformly includes a top-of-the-line email builder that allows you to create beautiful, visually rich emails. However, not all email clients are built to properly render these emails. There are still a lot of “old school” email clients out there… If that’s something you are worried about, you will love the new feature we just released…. by Julien Duc Continue Reading...
Easily Share Business Dashboards With Your Team As you probably know, Platformly allows you to create business dashboards, to help you get a full picture of your analytics by pulling all the data into one place. This feature is particularly useful if you run a SaaS business, as it allows you to keep an eye on important metrics such as your number… by Julien Duc Continue Reading...