Top 50 Email Subject Lines – Tried & Tested When drafting a message for an email campaign, a drip sequence, or any other kind of email message, a lot of time is spent on crafting the perfect message to capture your readers’ attention. Yet most of the time, the email you spent hours drafting and editing won’t even be opened. The reason why your… by Vanessa Marcos Continue Reading...
Top 50 Email Subject Lines – Tried & Tested When drafting a message for an email campaign, a drip sequence, or any other kind of email message, a lot of time is spent on crafting the perfect message to capture your readers’ attention. Yet most of the time, the email you spent hours drafting and editing won’t even be opened. The reason why your… by Vanessa Marcos Continue Reading...
Top 7 Newsletter Templates in Platformly 📧 For many marketers, email newsletters are the recipe for success – which translates into a higher ROI (return on investment). After all, the ROI for email marketing is four times higher than any other channel: the average return for email marketing is an astounding 122%, according to an eMarketer study. Of course, newsletters have their… by Vanessa Marcos Continue Reading...
Advantages of Segmenting Your Email Marketing Campaigns Segmentation is often mentioned as a pillar strategy for email marketing. But do you know what segmentation is and what the advantages are of using it in your email marketing campaigns? In this article, we’ll go through the benefits of email marketing segmentation and give you a few ideas on how to use it. First… by Vanessa Marcos Continue Reading...
What Is Link Tracking & Why Do You Need It? 🔗 Link tracking is one of the most underrated features in Platformly. Our software allows users to track links, but many users may not be aware of the advantages of this feature and how it can help to improve conversion rates. That’s why we’re going to explain in this article what link tracking is, and why you… by Vanessa Marcos Continue Reading...
Halloween Marketing: How to Sell During the Spookiest Time of the Year 🎃 Halloween is the spookiest time of the year, but it is also one of the most entertaining events around the world. What used to be viewed as a holiday for the kids now justifies partying for all ages, and we’d probably say that some adults have more fun than the kids on Halloween. This is… by Vanessa Marcos Continue Reading...
12 Best Tips for Abandoned Cart Emails 🛒 If you run an eCommerce store, you’re probably aware that almost 70% (on average) of your shoppers abandon their carts. That seems like a lot, doesn’t it? But not all of it is bad news for you. The good news is that if you send emails to all your customers who left a cart behind,… by Vanessa Marcos Continue Reading...
3 Ideas to Build Your E-Commerce Contact List With Crowdsourcing 🗣️🎤 Crowdsourcing is one of the hallmarks of Web 2.0. Even though it might fail, as we know from all the times someone just edited Wikipedia to serve their own agenda, it can still help businesses no matter their size. Some websites allow you to crowdsource anything from logos to interior design and architecture. This gives… by Vanessa Marcos Continue Reading...
9 Tips for Email Marketing Video ▶️ If you use email marketing, you already know it is a highly effective marketing tool. With an ROI of $42 for every dollar spent, email is a great way to connect to your customers and prospects and stay on top of every sales opportunity. However, one thing you may not have tried yet is email… by Vanessa Marcos Continue Reading...
9 Examples of The Best Gifs in Email Marketing 🎬 Are you looking for ways to make your email marketing messages stand out from the crowd? Gifs can help you make your messages more interesting and fun, by adding a visual effect. After all, visual information is processed 60 thousand times faster than words. At the same time, gifs are smaller than videos, and shorter… by Vanessa Marcos Continue Reading...
Email Marketing Analytics: How to Track & Analyze Your Campaigns 👩💻💼 Should you use email marketing analytics to track your campaigns? Tough question, we know. Maybe you use some email marketing KPIs like open rate and bounce rate, but not much else. Maybe you’re not paying attention to any of that at the moment because you have a lot to do already. In this article, we’ll… by Vanessa Marcos Continue Reading...