Halloween Marketing: How to Sell During the Spookiest Time of the Year 🎃 Halloween is the spookiest time of the year, but it is also one of the most entertaining events around the world. What used to be viewed as a holiday for the kids now justifies partying for all ages, and we’d probably say that some adults have more fun than the kids on Halloween. This is… by Vanessa Marcos Continue Reading...
Halloween Marketing: How to Sell During the Spookiest Time of the Year 🎃 Halloween is the spookiest time of the year, but it is also one of the most entertaining events around the world. What used to be viewed as a holiday for the kids now justifies partying for all ages, and we’d probably say that some adults have more fun than the kids on Halloween. This is… by Vanessa Marcos Continue Reading...
12 Best Tips for Abandoned Cart Emails 🛒 If you run an eCommerce store, you’re probably aware that almost 70% (on average) of your shoppers abandon their carts. That seems like a lot, doesn’t it? But not all of it is bad news for you. The good news is that if you send emails to all your customers who left a cart behind,… by Vanessa Marcos Continue Reading...
3 Ideas to Build Your E-Commerce Contact List With Crowdsourcing 🗣️🎤 Crowdsourcing is one of the hallmarks of Web 2.0. Even though it might fail, as we know from all the times someone just edited Wikipedia to serve their own agenda, it can still help businesses no matter their size. Some websites allow you to crowdsource anything from logos to interior design and architecture. This gives… by Vanessa Marcos Continue Reading...
9 Tips for Email Marketing Video ▶️ If you use email marketing, you already know it is a highly effective marketing tool. With an ROI of $42 for every dollar spent, email is a great way to connect to your customers and prospects and stay on top of every sales opportunity. However, one thing you may not have tried yet is email… by Vanessa Marcos Continue Reading...
9 Examples of The Best Gifs in Email Marketing 🎬 Are you looking for ways to make your email marketing messages stand out from the crowd? Gifs can help you make your messages more interesting and fun, by adding a visual effect. After all, visual information is processed 60 thousand times faster than words. At the same time, gifs are smaller than videos, and shorter… by Vanessa Marcos Continue Reading...
Email Marketing Analytics: How to Track & Analyze Your Campaigns 👩💻💼 Should you use email marketing analytics to track your campaigns? Tough question, we know. Maybe you use some email marketing KPIs like open rate and bounce rate, but not much else. Maybe you’re not paying attention to any of that at the moment because you have a lot to do already. In this article, we’ll… by Vanessa Marcos Continue Reading...
Social Proof in Email Marketing: Secret Weapon to Explode Your Sales There’s no denying it – email marketing is still one of the best marketing activities in terms of return on investment. However, you rarely see companies that actually make the 40+ dollars on each dollar invested in email. Just having the will to use email marketing is not enough. Luckily, there are a few tricks… by Carsten Schaefer Continue Reading...
Increase Your Visitor-to-Trial Conversion Rate With This One Email About six months ago, I started an email outreach campaign to get more clients for my SaaS marketing consulting business. I started with a list of 1,000 SaaS companies and filtered it down according to revenue, stage, B2B vs. B2C, etc. One of the criteria I used was “Do they send this one specific email… by Christoph Engelhardt Continue Reading...
Email Deliverability: The Complete Guide to Owning the Inbox Have you noticed that fewer of your subscribers are opening and engaging with your emails? Is your deliverability low and you don’t know what is causing it? Email deliverability is a much debated yet still misunderstood concept by many email marketers. By the end of this guide you will have a clear understanding on why… by Colin Klinkert Continue Reading...
Why Email Marketing Automation is Essential for B2C Companies If you think that email marketing automation is old news, we’ve got a surprise for you. Leading marketers believe that B2C marketing automation is gaining its momentum right now. If you don’t believe us, look at the statistics. The astonishing 67% of global Marketing game-changers use Marketing automation tools. As a result, the spending on… by Irina Maltseva Continue Reading...