When drafting a message for an email campaign, a drip sequence, or any other kind of email message, a lot of time is spent on crafting the perfect message to capture your readers’ attention. Yet most of the time, the email you spent hours drafting and editing won’t even be opened.

The reason why your emails might end up in the Junk folder is simple: no matter what you write in your email body, it’s not going to make any difference if your subject line doesn’t entice the receiver to open the email. Therefore you also need to work hard on your subject line.

To make sure your email gets the attention it deserves, we collected a few ideas for subject lines that have been tried and tested. We’ll list a few different formulas that can be used for many purposes, so it’s easy to find the right subject line for what you need. Without further ado, let’s get started!

Top 50 Email Subject Lines

NEW: [Subject] NEW: 50 Email Subject Lines For You
[Number] Lessons [I/We] Learned by [Action You Took
10 Lessons We Learned By Testing Email Subject Lines
How [Type Of Person] did [Action They Took] How Marketing Experts Discovered the Best Email Subject Lines
The Best Of [Topic] The Best Email Subject Lines You’ll Find
How Your [Data Point] compares to everyone else’s
How Your Email Deliverability Compares To Everyone Else’s
Here’s Why We [Something Remarkable] Here’s Why We Stopped Sending Emails
My Big [Topic] Mistake
My Big Email Marketing Mistake
[Authority’s Name] [Topic + Secret/Tips] Colin Klinkert’s Email Marketing Secret For A 50% Open Rate
How We [Result] In [Timeframe] How We Grew Our Mailing List From 0 To 10k In Six Months
[Action] Now
Open This Email Now!
[Case Study] [Result of Case Study] [Case Study] Platformly Increased Their User Base To 10k Using Email Marketing
How To [Achieve Desired Result] How To Increase User Satisfaction in 30 Days
[Celebrity] School Of [Topic] Colin Klinkert School Of Email Marketing
Do THIS [Benefit] Do THIS If You Want A Higher Email Open Rate
[Number] experts [Topic] 10 Experts Share Their Marketing Automation Tips
Avoid These [Number] [Topic] [Pitfalls/Mistakes] Avoid These 5 Email Marketing Mistakes
[Topic 1], [Topic 2], and [Main Topic] Lisbon, Kayaks and Marketing Automation
The Art Of [Topic] The Art Of Writing Email Subject Lines
The [Percentage] Rule Of [Topic] The 80% Rule of Email Marketing
The most interesting [Person] in the world
The Most Interesting Email Marketing Expert In The World
Normally We [Do Something]. You Get It [New Way] Normally We Charge For This Ebook. You Can Get It For Free Now!
Last call: [Name Of Product] closes in [#] hours
Last Call: Platformly’s LTD Closes in 2 Hours
Fix Your [Problem] Now
Fix Your Low Open Rate Now
Try Out [Product] For Yourself
Try Out Platformly For Yourself
[Flash Sale] [Name of Product] [Discount] [Flash Sale] Platformly At 50% Off
[Time Left]: [What’s on offer] for [Discount] 24 Hours Left: Platformly For $10 A Month
Quick Announcement: [Topic] is here
Quick Announcement: The New Platformly Ebook Is Here
[Audience] [Topic] Call Out To All Business Owners: Find Out How To Use Marketing Automation
Proof That [Product] Works
Proof That Platformly’s Abandoned Cart Automation Works
Don’t buy [Product Name] until you read this
Don’t Buy Marketing Automation Software Until You Read This
[Subject] vs [Subject] Life Time Deals vs Monthly Discounts
The Death Of [Topic] The Death Of Facebook Ads
How can you [Topic]?
How Can You Grow Your Mailing List?
Imagine [Desired Result] Imagine Getting 10k Daily Visitors On Your Website
Save [Discount] [Items] This [Season]!
Save 30% On Platformly This Spring!
The most surprising [Product] features you aren’t using
The most surprising Platformly features you aren’t using
[Number] People Can’t Be Wrong
1000 People Can’t Be Wrong
Use This [Thing] Use This Slack Integration
A better way to [achieve goal] A Better Way To Email Your Prospects
The Real Reason [Target Market] [Attracted To Product/Topic] The Real Reason Why Small Businesses Are Attracted To Platformly
The Truth About [Topic/Person] The Truth About Marketing Automation
The Problem With [Insert Problem] The Problem With Low Social Media Engagement
Let me [action] Let Me Show You How To Create A Perfect Case Study
[Name], meet [your new product/feature] Vanessa, Meet Your New Email Marketing Tool
[Name], just wanted to share this [content] with you
Vanessa, Just Wanted To Share This Tutorial With You
Will you reach your [Goal] Will You Reach Your Business Growth Goal?
[X] Ways to [Experience Growth] with [Product] 10 Ways To Grow Your Mailing List With Platformly
We haven’t [Action] We Haven’t Stopped Offering Our LTD
Welcome to [Brand/Name] – [Action encouraged] Welcome to Platformly – Try Your First Automation
[Business name]: Thank you for being a customer
Platformly: Thank you for being a customer
Your order of [product name] Your Order Of Platformly Unlimited

Other Tips For Writing Email Subject Lines

Now that we’ve explored 50 different email subject line examples that you can use in your email marketing strategy, we’ll give you some extra tips that can help you achieve better results from your emails' subject line.

Use Time-Sensitive Words

If you want to convey a sense of urgency for the action you want users to take, use time-sensitive words.

These words can be “important”, “urgent”, “last call”, and so on. Of course, using or not using these words will not make or break your email strategy; but it doesn’t hurt to try.

Test Various Lengths

How long should my email subject line be? Unfortunately, the answer is “It depends”. That’s why we recommend testing different lengths to hit the spot.

What works for the pharmaceutical industry will not work for B&B, and every industry has its own benchmarks. You should be aware that what might be a mediocre open rate on a business might be absolutely brilliant in a different industry.

If you are curious about the benchmarks for your industry, make sure you read our blog post about email marketing analytics…

Try Using Emojis 😇

A lot of successful email marketers use emojis in their subject lines, as is the case with this email from Stacked Marketer:

Stacked Marketer

Stacked Marketer uses emojis in every single subject line for their daily newsletter. And you know what? It works.

An emoji can make your email stand out in the inbox, which increases the open rate. Even if you don’t get a lot of engagement, the fact that users open your email messages improves your email deliverability (more on deliverability in this guide).

Wrapping Up

There is a lot more to writing email subject lines than we could fit in a blog post. However, these are objective tips and examples that you can use for your email marketing.

We tried to keep this guide short and sweet – not everyone can study email subject lines for hours in order to get the information they need. Therefore, we recommend keeping this list in your favorites to get some ideas when you need them.

If you have any questions, feel free to comment on the box below or reach out to us on Facebook, Twitter, or LinkedIn.


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About Author

Deeply passionate about writing, copy, and social media. Digital Marketing Assistant at Platformly.


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