When drafting a message for an email campaign, a drip sequence, or any other kind of email message, a lot of time is spent on crafting the perfect message to capture your readers’ attention. Yet most of the time, the email you spent hours drafting and editing won’t even be opened. The reason why your emails might end up in the Junk folder is simple: no matter what you write in your email body, it’s not going to make any difference if your subject line doesn’t entice the receiver to open the email. Therefore you also need to work hard on your subject line. To make sure your email gets the attention it deserves, we collected a few ideas for subject lines that have been tried and tested. We’ll list a few different formulas that can be used for many purposes, so it’s easy to find the right subject line for what you need. Without further ado, let’s get started! Top 50 Email Subject Lines NEW: [Subject] NEW: 50 Email Subject Lines For You [Number] Lessons [I/We] Learned by [Action You Took 10 Lessons We Learned By Testing Email Subject Lines How [Type Of Person] did [Action They Took] How Marketing Experts Discovered the Best Email Subject Lines The Best Of [Topic] The Best Email Subject Lines You’ll Find How Your [Data Point] compares to everyone else’s How Your Email Deliverability Compares To Everyone Else’s Here’s Why We [Something Remarkable] Here’s Why We Stopped Sending Emails My Big [Topic] Mistake My Big Email Marketing Mistake [Authority’s Name] [Topic + Secret/Tips] Colin Klinkert’s Email Marketing Secret For A 50% Open Rate How We [Result] In [Timeframe] How We Grew Our Mailing List From 0 To 10k In Six Months [Action] Now Open This Email Now! [Case Study] [Result of Case Study] [Case Study] Platformly Increased Their User Base To 10k Using Email Marketing How To [Achieve Desired Result] How To Increase User Satisfaction in 30 Days [Celebrity] School Of [Topic] Colin Klinkert School Of Email Marketing Do THIS [Benefit] Do THIS If You Want A Higher Email Open Rate [Number] experts [Topic] 10 Experts Share Their Marketing Automation Tips Avoid These [Number] [Topic] [Pitfalls/Mistakes] Avoid These 5 Email Marketing Mistakes [Topic 1], [Topic 2], and [Main Topic] Lisbon, Kayaks and Marketing Automation The Art Of [Topic] The Art Of Writing Email Subject Lines The [Percentage] Rule Of [Topic] The 80% Rule of Email Marketing The most interesting [Person] in the world The Most Interesting Email Marketing Expert In The World Normally We [Do Something]. You Get It [New Way] Normally We Charge For This Ebook. You Can Get It For Free Now! Last call: [Name Of Product] closes in [#] hours Last Call: Platformly’s LTD Closes in 2 Hours Fix Your [Problem] Now Fix Your Low Open Rate Now Try Out [Product] For Yourself Try Out Platformly For Yourself [Flash Sale] [Name of Product] [Discount] [Flash Sale] Platformly At 50% Off [Time Left]: [What’s on offer] for [Discount] 24 Hours Left: Platformly For $10 A Month Quick Announcement: [Topic] is here Quick Announcement: The New Platformly Ebook Is Here [Audience] [Topic] Call Out To All Business Owners: Find Out How To Use Marketing Automation Proof That [Product] Works Proof That Platformly’s Abandoned Cart Automation Works Don’t buy [Product Name] until you read this Don’t Buy Marketing Automation Software Until You Read This [Subject] vs [Subject] Life Time Deals vs Monthly Discounts The Death Of [Topic] The Death Of Facebook Ads How can you [Topic]? How Can You Grow Your Mailing List? Imagine [Desired Result] Imagine Getting 10k Daily Visitors On Your Website Save [Discount] [Items] This [Season]! Save 30% On Platformly This Spring! The most surprising [Product] features you aren’t using The most surprising Platformly features you aren’t using [Number] People Can’t Be Wrong 1000 People Can’t Be Wrong Use This [Thing] Use This Slack Integration A better way to [achieve goal] A Better Way To Email Your Prospects The Real Reason [Target Market] [Attracted To Product/Topic] The Real Reason Why Small Businesses Are Attracted To Platformly The Truth About [Topic/Person] The Truth About Marketing Automation The Problem With [Insert Problem] The Problem With Low Social Media Engagement Let me [action] Let Me Show You How To Create A Perfect Case Study [Name], meet [your new product/feature] Vanessa, Meet Your New Email Marketing Tool [Name], just wanted to share this [content] with you Vanessa, Just Wanted To Share This Tutorial With You Will you reach your [Goal] Will You Reach Your Business Growth Goal? [X] Ways to [Experience Growth] with [Product] 10 Ways To Grow Your Mailing List With Platformly We haven’t [Action] We Haven’t Stopped Offering Our LTD Welcome to [Brand/Name] – [Action encouraged] Welcome to Platformly – Try Your First Automation [Business name]: Thank you for being a customer Platformly: Thank you for being a customer Your order of [product name] Your Order Of Platformly Unlimited Other Tips For Writing Email Subject Lines Now that we’ve explored 50 different email subject line examples that you can use in your email marketing strategy, we’ll give you some extra tips that can help you achieve better results from your emails' subject line. Use Time-Sensitive Words If you want to convey a sense of urgency for the action you want users to take, use time-sensitive words. These words can be “important”, “urgent”, “last call”, and so on. Of course, using or not using these words will not make or break your email strategy; but it doesn’t hurt to try. Test Various Lengths How long should my email subject line be? Unfortunately, the answer is “It depends”. That’s why we recommend testing different lengths to hit the spot. What works for the pharmaceutical industry will not work for B&B, and every industry has its own benchmarks. You should be aware that what might be a mediocre open rate on a business might be absolutely brilliant in a different industry. If you are curious about the benchmarks for your industry, make sure you read our blog post about email marketing analytics… Try Using Emojis 😇 A lot of successful email marketers use emojis in their subject lines, as is the case with this email from Stacked Marketer: Stacked Marketer uses emojis in every single subject line for their daily newsletter. And you know what? It works. An emoji can make your email stand out in the inbox, which increases the open rate. Even if you don’t get a lot of engagement, the fact that users open your email messages improves your email deliverability (more on deliverability in this guide). Wrapping Up There is a lot more to writing email subject lines than we could fit in a blog post. However, these are objective tips and examples that you can use for your email marketing. We tried to keep this guide short and sweet – not everyone can study email subject lines for hours in order to get the information they need. Therefore, we recommend keeping this list in your favorites to get some ideas when you need them. If you have any questions, feel free to comment on the box below or reach out to us on Facebook, Twitter, or LinkedIn.