Halloween Marketing: How to Sell During the Spookiest Time of the Year 🎃 Halloween is the spookiest time of the year, but it is also one of the most entertaining events around the world. What used to be viewed as a holiday for the kids now justifies partying for all ages, and we’d probably say that some adults have more fun than the kids on Halloween. This is… by Vanessa Marcos Continue Reading...
Halloween Marketing: How to Sell During the Spookiest Time of the Year 🎃 Halloween is the spookiest time of the year, but it is also one of the most entertaining events around the world. What used to be viewed as a holiday for the kids now justifies partying for all ages, and we’d probably say that some adults have more fun than the kids on Halloween. This is… by Vanessa Marcos Continue Reading...
12 Best Tips for Abandoned Cart Emails 🛒 If you run an eCommerce store, you’re probably aware that almost 70% (on average) of your shoppers abandon their carts. That seems like a lot, doesn’t it? But not all of it is bad news for you. The good news is that if you send emails to all your customers who left a cart behind,… by Vanessa Marcos Continue Reading...
3 Ideas to Build Your E-Commerce Contact List With Crowdsourcing 🗣️🎤 Crowdsourcing is one of the hallmarks of Web 2.0. Even though it might fail, as we know from all the times someone just edited Wikipedia to serve their own agenda, it can still help businesses no matter their size. Some websites allow you to crowdsource anything from logos to interior design and architecture. This gives… by Vanessa Marcos Continue Reading...
7 Ways Marketing Automation Can Help Your eCommerce Business 🛍️ As a marketer, you’ve probably heard of eCommerce marketing automation. However, when people first hear about marketing automation, they usually have quite a few questions. Is it going to replace real-life marketers? How does it work? How is it going to help me? This article is going to answer these questions by showing a few… by Vanessa Marcos Continue Reading...
How To Boost Your Sales Using Lead Scoring 🛍️ Lead scoring is one of the most popular features in Platformly. Many users recommend it, and it has earned us a mention in the top 4 of the Capterra’s Sales and Marketing Tools with built-in lead scoring. Our lead scoring abilities got us a 4.8-star rating out of 5 from our own customers, so we’re… by Vanessa Marcos Continue Reading...
9 Tips for Email Marketing Video ▶️ If you use email marketing, you already know it is a highly effective marketing tool. With an ROI of $42 for every dollar spent, email is a great way to connect to your customers and prospects and stay on top of every sales opportunity. However, one thing you may not have tried yet is email… by Vanessa Marcos Continue Reading...
9 Examples of The Best Gifs in Email Marketing 🎬 Are you looking for ways to make your email marketing messages stand out from the crowd? Gifs can help you make your messages more interesting and fun, by adding a visual effect. After all, visual information is processed 60 thousand times faster than words. At the same time, gifs are smaller than videos, and shorter… by Vanessa Marcos Continue Reading...
19 Lead Magnets You Should Use To Increase Sales 📌🛎️ Even though the expression “lead magnets” might be unknown to you, you’re most likely familiar with its practice. A lead magnet is something you provide entirely free to prospects in exchange for their contact information. There are many ways to go about this and to make lead magnets profitable for your business, and that’s what… by Vanessa Marcos Continue Reading...
How to Communicate Effectively in Times of Crisis 📢 The current worldwide crisis has created a series of challenges in terms of how companies and brands interact with their customers. This situation calls for the right type of communication. But what is the right type of communication in such an atypical situation? The great majority of the current workforce has never faced anything like… by Vanessa Marcos Continue Reading...
Top 10 Best Practices for your SMS Marketing Campaigns 📱 SMS used to be a communication tool that wasn’t available for the common business to use. However, with the rise of new and more affordable marketing automation solutions like Platformly, many small and medium businesses now have the chance to use this means as a marketing solution to let consumers know about news and offers…. by Vanessa Marcos Continue Reading...