Why Email Marketing Automation is Essential for B2C Companies If you think that email marketing automation is old news, we’ve got a surprise for you. Leading marketers believe that B2C marketing automation is gaining its momentum right now. If you don’t believe us, look at the statistics. The astonishing 67% of global Marketing game-changers use Marketing automation tools. As a result, the spending on… by Irina Maltseva Continue Reading...
Why Email Marketing Automation is Essential for B2C Companies If you think that email marketing automation is old news, we’ve got a surprise for you. Leading marketers believe that B2C marketing automation is gaining its momentum right now. If you don’t believe us, look at the statistics. The astonishing 67% of global Marketing game-changers use Marketing automation tools. As a result, the spending on… by Irina Maltseva Continue Reading...
How To Create Automated Emails That Come From The Heart Don’t you hate it when it feels like you’re just being funnelled through a system? When the company you’re dealing with just couldn’t give a crap? They send you through robotic switchboards; give you impersonal services and send you emails that could have been sent to just about anyone. It feels wrong, doesn’t it? Like… by James Johnson Continue Reading...
Why You Need To Segment Your Email List What Is Email List Segmentation? My friend, Mike, runs a music shop in the centre of town. Every day he serves hundreds of musicians from all over the world: Guitarists, Drummers, Violinists, Pianists and even the occasional Triangle player. All of these people love music. But, none of them come to the shop for the… by Colin Klinkert Continue Reading...