Audience Magnet's Story : How Platformly helps them get all their customers' data into one place, making it easy to see their customers' journeys

What does Audience Magnet do?

What were their major issues with previous marketing CRMs?

As Audience Magnet services are targeted at a specific niche, it was essential for them that:

☑️ The CRM was easy to use and manage.

☑️ All their customers' information could be stored in one platform, enabling them to instantly get a full picture of their customers' journey and see what works and what doesn't.

☑️ Niche specific data could also be added to the CRM.

"Before I was using a mixture of stuff, never really that happy with any of them. I think all of them have their own quirks and it's about how you work [with them]. Since using Platformly, it has everything in one go."

"I generally don't use email platforms enough. I find a lot of them a little bit clunky and that kind of just puts you off doing stuff, really. So I'd say the attraction was being able to manage contacts in one place and their journey."

How Audience Magnet uses Platformly's webhooks and custom fields to get all the customer data into one place, helping them to see their customer journey clearly

"I like the fact that it's easy to add data using webhooks, so it's easy to use an opt-in form and send the information straight there [to Platformly]. That's really helpful."

Additionally Platformly comes with the ability to create custom fields for your contacts. You can create quizzes and surveys, then send the answers to Platformly so the answers form part of your customers' data.

"And custom fields, being custom fields, you can add extra data around someone, create some kind of quiz and send that by the webhooks to the custom fields. There's some other things that I've used in the past and I'll explore using more in detail."

What's the key thing that Audience Magnet like about Platformly?

"Before I was using a mixture of stuff, never really that happy with any of them. I think all of them have their own quirks and it's about how you work [with them]. Since using Platformly, it has everything in one go." Dennis, Audience Magnet