Based in London, Audience Magnet offers business storytelling training courses to film and video professionals everywhere, giving them the chance to turn their current skills into a business opportunity. Their clientele are over 30s professionals with 10+ years experience in the film and video industry, all ready for change.
As Audience Magnet services are targeted at a specific niche, it was essential for them that:
☑️ The CRM was easy to use and manage.
☑️ All their customers' information could be stored in one platform, enabling them to instantly get a full picture of their customers' journey and see what works and what doesn't.
☑️ Niche specific data could also be added to the CRM.
"Before I was using a mixture of stuff, never really that happy with any of them. I think all of them have their own quirks and it's about how you work [with them]. Since using Platformly, it has everything in one go."
"I generally don't use email platforms enough. I find a lot of them a little bit clunky and that kind of just puts you off doing stuff, really. So I'd say the attraction was being able to manage contacts in one place and their journey."
Platformly comes with various useful integrations and webhooks which are essential for getting all the data into one place, making it easy to instantly see customers’ purchasing methods and preferences.
"I like the fact that it's easy to add data using webhooks, so it's easy to use an opt-in form and send the information straight there [to Platformly]. That's really helpful."
Additionally Platformly comes with the ability to create custom fields for your contacts. You can create quizzes and surveys, then send the answers to Platformly so the answers form part of your customers' data.
"And custom fields, being custom fields, you can add extra data around someone, create some kind of quiz and send that by the webhooks to the custom fields. There's some other things that I've used in the past and I'll explore using more in detail."
"The key [thing] is to be able to get data in and be able to see someone's journey of what they're doing, when they're doing [it]. I think I found that useful."
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