Improving Customer Experience: 7 Tips From Marketing Automation According to recent research from Salesforce, 66% of customers expect companies to understand their needs. However, customer experience is not easy to measure. It involves several KPIs (Key Performance Indicators) such as NPS (Net Promoter Score), CHS (Customer Health Score), CSAT (Customer Satisfaction Score)… 📈 At the heart of these KPIs are many concerns that… by Vanessa Marcos Continue Reading...
Improving Customer Experience: 7 Tips From Marketing Automation According to recent research from Salesforce, 66% of customers expect companies to understand their needs. However, customer experience is not easy to measure. It involves several KPIs (Key Performance Indicators) such as NPS (Net Promoter Score), CHS (Customer Health Score), CSAT (Customer Satisfaction Score)… 📈 At the heart of these KPIs are many concerns that… by Vanessa Marcos Continue Reading...
12 Tips for AI Marketing Gartner predicts AI software will reach $62 billion in 2022. Artificial intelligence can be used in many different contexts, and that’s part of what makes it so difficult to define. Is it just a buzzword? Is it a technology that can be harnessed for practical purposes? 🚧 In this article, we’ll focus on artificial intelligence… by Vanessa Marcos Continue Reading...
10 Mistakes To Avoid When Setting Up Marketing Automation 67% of all marketers are currently using marketing automation, and 21% say they are going to use them over the next three years. Marketing automation helps businesses in many ways. But how can you make the best of it? If you use the right platform, marketing automation can be relatively easy. You can customize and… by Vanessa Marcos Continue Reading...
Workflow Automation Ideas for eCommerce (2022 Edition) Ecommerce is one of the pillars of modern-day business and it does not seem like it is going to go away anytime soon. Trends suggest that eCommerce businesses will keep on growing and thriving in the coming years. However, it’s not always easy to manage an eCommerce business, even with a great team. There are… by Vanessa Marcos Continue Reading...
Create Your Iron Clad Data-Driven Marketing Automation Strategy ⚙️ In this day and age where consumers are faced with marketing messages from every direction, creating a successful marketing campaign can be difficult and time-consuming. That’s where a good marketing data-driven marketing automation strategy comes in. Data-driven marketing automation is a technique that requires being able to create and run automations, taking the data collected… by Vanessa Marcos Continue Reading...
Top 7 CRM Metrics You Should Track 🙊 Did you know that your CRM contains many hidden metrics that you should be tracking? In this article, we’ll show you several CRM metrics that you should track and that can help you improve your service and increase your conversion rate. Your CRM holds information that is valuable and beneficial to your business and marketing… by Vanessa Marcos Continue Reading...
Webhooks: A Short Guide 👨🏫 You have probably heard about webhooks before, but maybe thought they were too complicated for your business. 💼 The thing is, webhooks can help you automate your marketing tasks by connecting different apps together. This will give you an advantage over your competitors and allow you to spend more time optimizing your strategy rather than… by Vanessa Marcos Continue Reading...
Advantages of Segmenting Your Email Marketing Campaigns Segmentation is often mentioned as a pillar strategy for email marketing. But do you know what segmentation is and what the advantages are of using it in your email marketing campaigns? In this article, we’ll go through the benefits of email marketing segmentation and give you a few ideas on how to use it. First… by Vanessa Marcos Continue Reading...
What Are Sales Pipelines & How To Create One 🧭 If you’re not sure what steps your customers need to go through prior to making a purchase, a sales pipeline might help you. We recently added this feature to Platformly so, in this article, we’ll show you how to use them in order to sell more and improve your relationship with customers. 🤝 But first of… by Vanessa Marcos Continue Reading...
7 Ways Marketing Automation Can Help Your eCommerce Business 🛍️ As a marketer, you’ve probably heard of eCommerce marketing automation. However, when people first hear about marketing automation, they usually have quite a few questions. Is it going to replace real-life marketers? How does it work? How is it going to help me? This article is going to answer these questions by showing a few… by Vanessa Marcos Continue Reading...