Key Business Metrics Every SaaS Company Should Track
Despite a common misconception, marketing isn’t just about creativity and advertising. Above all, marketing is a fine analytical science based on numbers, or business metrics. To prove this, let’s answer a straightforward question: What is the main goal of business owners spending thousands of dollars in promotion and lead generation? No doubt, it’s attracting money…
Key Business Metrics Every SaaS Company Should Track
Despite a common misconception, marketing isn’t just about creativity and advertising. Above all, marketing is a fine analytical science based on numbers, or business metrics. To prove this, let’s answer a straightforward question: What is the main goal of business owners spending thousands of dollars in promotion and lead generation? No doubt, it’s attracting money…
Email Deliverability: The Complete Guide to Owning the Inbox
Have you noticed that fewer of your subscribers are opening and engaging with your emails? Is your deliverability low and you don’t know what is causing it? Email deliverability is a much debated yet still misunderstood concept by many email marketers. By the end of this guide you will have a clear understanding on why…
🕸️ Platformly Webhooks Are Live! Endless Possibilities, Just a Few Clicks Away…
Today we bring great news… Webhooks are now available in Platformly! This was a highly demanded feature and has been our focus for the past few weeks. Not sure what webhooks are? Webhooks allow you to trigger “payloads” of information from 3rd-party services. This information is then recorded inside your Platformly account. To access the…
Zapier Integration: Connect Platformly With Your Favorite Apps
Today we are proud to officially announce our Zapier integration! As you may know, Zapier helps you connect and automate the apps you use, without having to know how to code. This is a great addition as it allows you to connect Platformly with 1,000+ apps to automate tedious tasks and, simply put, work smarter….
How to Create & Run a Quiz for Your Customers
Quizzes and Segmentation: Did you know that segmentation is one of the most powerful things you can do with your contacts, not just for the results you will generate but also for your customers, to ensure they are getting messages related to their situation. One way to do this is to ‘quiz’ your database with questions, and…