Key Business Metrics Featured

Key Business Metrics Every SaaS Company Should Track

Despite a common misconception, marketing isn’t just about creativity and advertising. Above all, marketing is a fine analytical science based on numbers, or business metrics. To prove this, let’s answer a straightforward question: What is the main goal of business owners spending thousands of dollars in promotion and lead generation? No doubt, it’s attracting money…

Key Business Metrics Featured

Key Business Metrics Every SaaS Company Should Track

Despite a common misconception, marketing isn’t just about creativity and advertising. Above all, marketing is a fine analytical science based on numbers, or business metrics. To prove this, let’s answer a straightforward question: What is the main goal of business owners spending thousands of dollars in promotion and lead generation? No doubt, it’s attracting money…

Quiz Creation Featured Image

How to Create & Run a Quiz for Your Customers

Quizzes and Segmentation: Did you know that segmentation is one of the most powerful things you can do with your contacts, not just for the results you will generate but also for your customers, to ensure they are getting messages related to their situation. One way to do this is to ‘quiz’ your database with questions, and…

Engage and lead your audience through every step of the customer lifecycle

Platform.ly - the next-gen marketing automation platform

Learn More